MBAexpress: Masterful Marketing - V 2.0

Overview

You have developed strong technical expertise but what about those skills necessary to grow and expand your business? This module will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.

This course has been developed by the Business Learning Institute. The Business Learning Institute, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.

Highlights

Key Topics

• Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.)
• Recognize that you are in the people business first and it is people who create the relationships that drive revenue
• Discuss methods for defining your target market.

Prerequisites

None

Designed For

Who Will Benefit

• CPAs, corporate finance teams, business leaders and other financial professionals.

Objectives

Learning Outcomes

• This course will prepare you to:
• Illustrate the marketing value by investing in their people
• Identify how business professionals are differentiating themselves in the marketplace
• Describe ways to strengthen business relationships