Surgent's Business Development for Accounting and Other Professionals

Available Anytime

Location: Online

1Credits

Technical Business

Registration is Open

FICPA Members

~~$49.00 Regular Price~~

Nonmembers

$64.00 Regular Price

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	Name	Email	Firm Office

Product Code: SU24-BDAP-SSWC

Level: Basic

Vendor: Surgent

Field of Study: Communications and Marketing

Overview:

To grow and succeed, accounting and finance professionals must have a workable business development plan - and execute it effectively. Business development plans serve as a road map for bringing new clients into an organization and keeping the clients you already have. This course provides a broad overview for successfully growing a business. Whether you are relatively new to your profession or a seasoned pro, this course will teach or remind you of the key strategies you need to utilize to expand your business. This course also addresses marketing fundamentals such as the establishment of referral sources, networking, publishing, and social media best practices.

Objectives:

Understand the components of a successful marketing plan
Recognize website and social media marketing fundamentals
Be familiar with ways to expand a client base through networking and referral sources
Understand how online publications allow professionals to become thought leaders in their industry
Understand how professionals differentiate their practice in a crowded field of competitors

Major Topics:

Marketing plans and how they provide direction and strategy for business growth
Fundamentals of an effective website
The growing importance of social media
Strategies for obtaining and cultivating referral sources
The benefits and challenges of networking organizations
Creating a niche in saturated industries
Using online publishing to meet your growth objectives

Designed For:

Anyone in the accounting or financial services profession who seeks to understand how professionals and organizations successfully design and implement business development programs

Prerequisite:

General familiarity with accounting and business principles

Additional Info:

You will receive an email from info@surgent.com with instructions on how to log onto your course shortly. If you do not receive the email within the hour, please check your spam filter.

For technical support, registration questions or other customer service-related inquiries, please call (800) 778-7436 or email info@surgent.com. Phones are staffed from 8:30 a.m. to 5:00 p.m. Eastern Time, Monday through Thursday, and 8:30 a.m. to 4:00 p.m. Eastern Time on Friday.