Pricing Client Accounting Services 2024

Thursday, March 27, 2025
Webcast or Webinar, Online
4:00 PM - 6:00 PM (opens at 3:30 PM) EST
2Credits

Registration is Open

Members
$89.00 Regular Price
Non-Members
$119.00 Regular Price

CPE PowerPass Users

Click the "Apply PowerPass" button to use your PowerPass for the applicable course below.
$40.00 Members / $56.00 Non-Members
Course Type: Webcast
Course Code: 24/4126370
Level: Overview
Vendor: California CPA Education Foundation
Field of Study: Business Management & Organization

Overview:

Understanding how people make buying decisions is key to any successful pricing strategy. By grasping the concepts of how humans make decisions, you can be better equipped to price successfully and increase your profitability. This session will provide a look at behavioral economics, marketing strategy, customer psychology and how these principles should be applied to pricing. This course is ideal for any professional who is interested in being among the leaders in the profession, moving away from the old business model of "We sell time" while embracing the critical success factors of the knowledge economy, will find this presentation stimulating, dynamic, and thought-provoking.

Objectives:

• Recognize the First and Second Law of pricing and how they influence your pricing decisions • Identify anchoring and framing effects that influence pricing • Determine your highest value offerings using the Stan Shih Smile Curve

Major Topics:

• Understand how psychology influences your pricing decisions • Learn how behavioral economic effects influence pricing • Comprehend what and how people buy • How to develop and price options • Using the Stan Shih Smile Curve to determine the value of various services

Major Topics:

• Understand how psychology influences your pricing decisions • Learn how behavioral economic effects influence pricing • Comprehend what and how people buy • How to develop and price options • Using the Stan Shih Smile Curve to determine the value of various services

Designed For:

CPAs, attorneys, financial professionals insurance professionals and enrolled agents.

Prerequisites:

None