Florida Cannabis Conference - Fully Virtual

FICPA Virtual Cannabis Conference 2020
Friday, December 04, 2020
8:10AM - 4:30PM (opens at 8:00AM) EST
Accounting and Auditing and Technical Business

Registration is Closed

Online registration for this course is now closed. Please contact the Member Service Center at (800) 342-3197 if you wish to inquire about registering.

$219.00 Regular Price
$344.00 Regular Price
Course Type: CPE Conferences
Course Code: 20/FCC
Field of Study: Accounting, Business Law, Business Management & Organization, Economics, Finance, Management Services, Specialized Knowledge, Taxes



Keynote Speaker: Ron Seigneur

The Cannabis Industry is Exploding in Florida

When the Florida Legislature lifted the ban on medical cannabis in 2019, the whole industry changed.  According to a recent report released by Leafly, Florida's medical marijuana industry grew by 93% in 2019 with a total market value approaching $800 million.  This growth has opened the door to investors, and is proving to be one of the most attractive markets in the country.  This conference will explore Florida's medical marijuana industry and what you, as a CPA or financial professional, need to know about this unique investment opportunity.


CPE Credit:

This virtual conference qualifies for up to 8 hours of CPE credit.  CPE credit is subject to approval by the Florida Department of Business and Professional Regulation. 

Conference Materials:
Conference reference materials are distributed to registrants electronically in advance of the program.  This fully searchable PDF includes speaker presentations and is intended for electronic use only.


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Friday, December 4, 2020

Opening Remarks

Time: Friday 8:00am - 8:10am

Keynote Presentation: Appraising Cannabis Businesses and Related Intellectual Property for M & A in an Evolving and Expanding Landscape

Time: Friday 8:10am - 9:00am Credits: 1 TB

Ron Seigneur, MBA, CPA/ABV, ASA, CVA, Managing Partner, Seigneur Gustafson LLP

The cannabis plant has been with us for over 3,000 years but seems to have just hit its stride as an accepted form of medicine and recreation.  As more states and local jurisdictions embrace legal, regulated cannabis, opportunities abound for professionals to provide guidance and advice to those invested in and involved in manage of licensed enterprises in the sector.  Ron Seigneur has been highly involved in both cannabis and hemp/CBD ranging from tax planning and compliance, M&A consulting, financial forensics and in the appraisal of cannabis and hemp/CBD businesses and license rights.   Ron will provide an update on recent developments and an outlook for the future.   He will also touch on risk management in cannabis related engagements for CPAs.

The Future of Agriculture: The Possibilities of Cannabis

Time: Friday 9:05am - 9:55am Credits: 1 TB

Ricardo Alvarez, Regional Director - Southeast Florida, and Holly Bell, Director of Cannabis, Florida Department of Agriculture and Consumer Services

Learn the ins and outs of the business side of the medical cannabis industry in Florida.  Who are the players, how can you join the business, what are the numbers for Florida, and much more.  We will also provide an update on vertical integrations verses horizontal and where Florida's program is headed after being heard by the Florida Supreme Court.


Time: Friday 9:55am - 10:05am

The Business of CBD: Legal and Financial Issues

Time: Friday 10:05am - 10:55am Credits: 1 TB

Dustin Robinson, Esq., CPA, Founding Partner, Mr. Cannabis Law

Learn the various legal and financial issues surrounding the CBD industry, including labeling compliance; marketing guidelines; banking challenges and capital financing obstacles.

The Business of HEMP: Funding, Financing and Accounting

Time: Friday 11:00am - 11:50am Credits: 1 TB

Jeff Greene, Vice President of Marketing, The Florida HEMP Council

Gain a broad perspective of the nuances of hemp rules in the tax, investment and accounting world. Walking through an example of a start up, we'll go through the once illegal (and now legal) world of hemp and how government is slowly catching up with it.


Time: Friday 11:50am - 12:50pm

Valuation, Taxation and Accounting Issues Related to Medical Marijuana

Time: Friday 12:50pm - 1:40pm Credits: 1 AA

Taylor Rosanova, CFA, Senior Manager, Advisory Services and Nicholas Parseghian, Director, Advisory and Consulting Group, Marcum LLP

Learn the ins and outs of the valuation, taxation and accounting issues related to medical marijuana.

Cannabis in the Workplace and its Financial Impact on Businesses

Time: Friday 1:45pm - 2:35pm Credits: 1 TB

Michael C. Minardi, Senior Partner, Minardi Law

Challenges in the workplace, how will Drug Free policies be effected by the Legalization of Hemp and Legal Medical and Recreational Cannabis. What is the current climate in Florida and around the country as to how businesses and courts are dealing with these changes.


Time: Friday 2:35pm - 2:45pm

Banking Marijuana-Related Businesses ("MRB"}

Time: Friday 2:45pm - 3:35pm Credits: 1 TB

Holly Bell, Director of Cannabis, Florida Department of Agriculture and Consumer Services

Join us to learn the facts about why banking the cannabis industry is not impossible.  Examine a road map to creating and building a secure banking program for the industry.  Learn about AML/BSA policy, cash validation, initial due diligence in on boarding all types of cannabis businesses, and much more.  We will also touch on credit card processing. 

Being the Trusted Advisor to Marijuana Clients

Time: Friday 3:40pm - 4:30pm Credits: 1 TB

Bernie Taillon, CPA, Partner, Bernie Taillon, CPA

Learn the ins and outs of being the trusted advisor for clients in the cannabis industry. Explore best practices to protect you and your clients.  Understand issues that are unique to this industry.  Know what to expect when working in this field.


  • Gain a national perspective on the exploding cannabis industry
  • Learn how the cannabis industry operates in Florida
  • Explore CBD's legal and financial issues
  • Examine the business of HEMP
  • Review accounting issues facing cannabis companies in Florida
  • Learn the latest on 280E
  • Understand legal and ethical issues
  • Explore the banking industry's position in cannabis economics
  • Discover how to be a trusted advisor to cannabis clients


  • Ronald L Seigneur, ASA, CPA/ABV, CVA

    Managing PartnerSeigneur Gustafson LLPRonald L. (Ron) Seigneur is managing partner of Seigneur Gustafson LLP, based in Lakewood, Colorado, where he specializes in business & intellectual property appraisal, economic damages, financial forensics, lost profits analyses, professional services firm consulting and taxation.   Ron is co-author of Reasonable Compensation: Application and Analysis for...

    Read more about Ronald L Seigneur here
  • Jeffrey Howard Greene, CPA,PFS

    Jeffrey Greene, CPA, is the founding shareholder of Jeffrey H. Greene CPA, PA, a varied tax, accounting, and financial firm. He is a past president of the Florida Institute of CPAs (FICPA). He has served as a member of the Board of Governors of the FICPA and as a member of the American Institute of CPAs Board. In addition, he has served on the AICPA Strategic Planning Committee. For the past 25...

    Read more about Jeffrey Howard Greene here
  • Dustin Robinson

    Dustin Robinson is the Founding Partner of Mr. Cannabis Law – a full-service law firm exclusively focused on the hemp, marijuana, and psychedelic industries. Dustin is licensed in Florida as an Attorney, a Certified Public Accountant, and a Real Estate Agent. He focuses his practice on providing legal, accounting, financial, and business consultation to various businesses operating in the hemp...

    Read more about Dustin Robinson here
  • Ricardo Alvarez

    Ricardo Alvarez is an agricultural professional with more than 10 years’ experience in sustainable agricultural development. He began his career as an agricultural project manager in the U.S. Peace Corps implementing sustainable projects, resolving issues of deforestation, soil erosion and women’s participation in the local economy, in addition to creating added value for schools by designing...

    Read more about Ricardo Alvarez here
  • Holly Bell

    Holly is serving as Director of Cannabis for the Florida Department of Agriculture and Consumer Services. For any consulting requests, please contact our Managing Director, Dallas Rogers.She has created a turn-key package for banking the Cannabis and Hemp industries for financial institutions. For access to that information, please contact Dallas Rogers.For more than 18 years, Holly has been...

    Read more about Holly Bell here
  • Bernie Taillon, CPA

    Bernie graduated from Indiana University’s business school with a degree in finance in 1993 and has been helping people with their investments and taxes ever since.  He started his career as a financial adviser assisting small business owners with their investments and retirement plans.  Since the daily recommendations and decisions that Bernie makes for his clients are so important, he decided...

    Read more about Bernie Taillon here
  • Michael Minardi, Esq.

    Read more about Michael Minardi here

Major Topics:

  • Cannabis industry overview
  • Cannabis industry in Florida
  • CBD versus HEMP
  • Accounting issue in the cannabis industry
  • Legal and ethical issues
  • Banking issues
  • Advising clients

Designed For:

For CPAs and other finance professionals with an interest in Florida's cannabis industry.

Sponsor & Exhibitor Information

Cannabis News Florida