About The Instructor
Christina Berg was named Sr. Director of Finance for Coca-Cola Bottlers' Sales & Services (CCBSS) in January 2021. In this position, she is responsible for leading internal and BPO teams supporting nine Coca-Cola Bottlers across the US and Canada in the areas of accounting, tax, FP&A, audit, and operational projects.Christina plays a key role in setting and implementing her function's overarching strategy, budget, innovation process, and employee engagement approach. She is based in Tampa, and reports directly to the company's SVP, Financial & HR Services.
Christina is an accomplished senior level finance leader with 16 years of progressive experience with deep industry knowledge. Her career began in 2007 in a role with Coca-Cola Enterprises as an Accountant. She has held positions of increasing responsibility ranging from Sr. Accountant, Tax to Sr. Manager, FP&A to Director, Finance. Christina has led solution development of key initiatives within the Coca-Cola System relative to financial business matters, bottler engagement, and customer service delivery.
Christina has been recognized with such accomplishments as business efficiency excellence, implementing technology into financial operations, data analytics, and process improvement.
Christina earned a MSA from the University of Tampa and a Bachelor of Science degree in Accounting from the University of South Florida.